fine art by joyce hankins
Campaigns
Hawaii Hangover Campaigns spanned 1-9 weeks, and were seasonal/holiday and event specific. Campaigns were implemented across a variety of platforms including the website, Facebook, Instagram, Pinterest, Email, Amazon, and Google Ads. I wrote all Copy for social media, blogs, and marketing campaigns to clearly and creatively share the heart of the Hawaii Hangover brand story!
2021 Holiday Campaign Overview
2018 Spring Break Campaign Overview
Visit the Hawaii Hangover Blog for samples of my writing!
Graphics + Content Creation
Graphics were used across all marketing and sales platforms to feature and showcase Hawaii Hangover merchandise while communicating the story of the brand. I frequently designed marketing specific photoshoots for this type of content creation, and was in charge of the copywriting as well.
Product + Pattern Development
My role in Product Development began with Pattern Development and Pattern Alteration, before continuing into the manufacturing and production phases. I created mock ups for both in-house and manufacturing purposes, including fabric printing specs and style specs.
Board Shorts:
The Board Shorts Collection was my largest and most cohesive product development project. It included 16 designs for matching men and boy’s board shorts.
Pattern Development
While I designed some original patterns from scratch, we also consulted with freelance artists for pattern development. My role after we receive patterns from freelance artists was to adjust colors and elements within the patterns to expand our collections.
Original Patterns + Elements
Altered Patterns
Photoshoots
While most of our basic stock photos weren’t taken in-house, I planned and executed creative photoshoots with and without models for marketing and content creation purposes.
